Food Supply Networks : Trust and E-business, Hardback Book

Food Supply Networks : Trust and E-business Hardback

Edited by Maurizio (Alma Mater Studiorum-Universita di Bologna, Italy) Canavari, Melanie (University of Bonn, Germany) Fritz, Gerhard (University of Bonn, Germany) Schiefer

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When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness.

However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector.

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment.

Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

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