Polling at a Crossroads : Rethinking Modern Survey Research Paperback / softback
by Michael A. (Georgetown University, Washington DC) Bailey
Part of the Methodological Tools in the Social Sciences series
Paperback / softback
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Description
Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility.
Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true.
Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways.
This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences.
This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:290 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:07/03/2024
- Category:
- ISBN:9781108710930
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:290 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:07/03/2024
- Category:
- ISBN:9781108710930