Strategic Management in the Hospitality Industry : Pearson New International Edition PDF
by Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse
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Description
For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
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Download Now
- Format:PDF
- Publisher:Pearson Education
- Publication Date:03/10/2013
- Category:
- ISBN:9781292054698
Information
-
Download Now
- Format:PDF
- Publisher:Pearson Education
- Publication Date:03/10/2013
- Category:
- ISBN:9781292054698