CRM Project Management : Building Realistic Expectations and Managing  Risk, Paperback Book

CRM Project Management : Building Realistic Expectations and Managing Risk Paperback

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Description

Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project?

This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM.

The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.

Information

  • Format: Paperback
  • Pages: 240 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Project management
  • ISBN: 9780749438982

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