How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations Paperback / softback
by Michael Morley
Paperback / softback
- Information
Description
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:172 pages, IX, 172 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/1998
- Category:
- ISBN:9781349140725
Other Formats
- PDF from £38.24
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:172 pages, IX, 172 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/1998
- Category:
- ISBN:9781349140725