Global Market Strategies : How to Turn Your Company into a Successful International Enterprise, Paperback / softback Book

Global Market Strategies : How to Turn Your Company into a Successful International Enterprise Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.

Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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