Smoke in Their Eyes, Paperback / softback Book

Smoke in Their Eyes Paperback / softback

Paperback / softback

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The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health.

The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear.

A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition.

Questions that reveal themselves here can be applied to public advocacy as a whole.

How can movement leaders gauge and best employ popular support?

Who has legitimacy to speak on behalf of a particular public cause?

How is it possible for those whose cause is a moral one to strike political compromise?

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