Mastering Global Markets : Strategies for Today's Trade Globalist Hardback
by Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath
Hardback
- Information
Description
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy.
Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.
Information
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Unavailable
- Format:Hardback
- Pages:384 pages, Illustrations
- Publisher:Cengage Learning, Inc
- Publication Date:22/06/2003
- Category:
- ISBN:9780538726658
Information
-
Unavailable
- Format:Hardback
- Pages:384 pages, Illustrations
- Publisher:Cengage Learning, Inc
- Publication Date:22/06/2003
- Category:
- ISBN:9780538726658