M: Advertising ISE, Paperback / softback Book

M: Advertising ISE Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.   

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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