Pharmaceutical Marketing : Strategy and Cases PDF
by Mickey C. Smith
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Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
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- Format:PDF
- Pages:440 pages
- Publisher:CRC Press
- Publication Date:24/10/1991
- Category:
- ISBN:9781439810910
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- Hardback from £147.50
Information
-
Download Now
- Format:PDF
- Pages:440 pages
- Publisher:CRC Press
- Publication Date:24/10/1991
- Category:
- ISBN:9781439810910