Marketing in a Nutshell : Key Concepts for Non-specialists PDF
by Mike Meldrum, Malcolm McDonald
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Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
- Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
- Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
- Credible and expert marketing insights from leading marketing consultants especially for non-specialists
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- Format:PDF
- Pages:320 pages
- Publisher:Elsevier Science
- Publication Date:08/03/2007
- Category:
- ISBN:9780080468556
Information
-
Download Now
- Format:PDF
- Pages:320 pages
- Publisher:Elsevier Science
- Publication Date:08/03/2007
- Category:
- ISBN:9780080468556