Marketing and Feminism : Current issues and research Paperback / softback
Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens
Part of the Routledge Interpretive Marketing Research series
Paperback / softback
- Information
Description
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing.
Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts.
Key issues and debates include:* the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:20/07/2000
- Category:
- ISBN:9780415219730
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:20/07/2000
- Category:
- ISBN:9780415219730
