Marketing For Leisure And Tourism, Paperback / softback Book

Marketing For Leisure And Tourism Paperback / softback

Paperback / softback

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Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities.

Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon.

Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.

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