Social Marketing : Behavior Change for Good, Paperback / softback Book

Social Marketing : Behavior Change for Good Paperback / softback

Paperback / softback

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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns.

Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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