Uncover Your Message : The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally Hardback

Written by a non-native English-speaking professional speaker with over20 years of international consulting experience, this book lays out astep-by-step process to improve cross-cultural communication skills andachieve a strong global presence. Every year, organizations lose money, time, and people due to poor orinefficient cross-cultural communication – and this can be as easily betweendepartments or individuals within an organization as across oceans.

Totackle this widespread problem, Natsuyo N. Lipschutz developed the3-step process she calls the “3As” (Acknowledge, Analyze, Adapt),using a unique multilayered approach: cross-culture × logical thinking ×storytelling.

Using the 3As process, readers will improve their awareness ofcultural differences and learn analytical and logical thinking skills to zeroin on their own unique message, tell persuasive stories, and ultimately gettheir messages not only clearly heard but acted upon in a culturally diverseglobal business environment. Filled with lessons and real-life stories from global companies andexecutives who benefited from Natsuyo’s guidance, this book will appealto any business leader who needs to communicate with a diverse range ofstakeholders, whether in a different country or a different team, to persuadeand succeed.