The Absolute Essentials of Entrepreneurship Hardback
by Nerys (Aberystwyth University, UK) Fuller-Love
Part of the Absolute Essentials of Business and Economics series
Hardback
- Information
Description
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally.
This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs.
The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:114 pages, 14 Tables, black and white; 24 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:10/07/2020
- Category:
- ISBN:9780367353322
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:114 pages, 14 Tables, black and white; 24 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:10/07/2020
- Category:
- ISBN:9780367353322
