What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint Hardback

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences.

How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top.

The solution rests on two simple questions: What do your customers love?

What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about.

Upon reading, you will discover how to:Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCo-create with your customersWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.

Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!