Analyzing Music in Advertising : Television Commercials and Consumer Choice Paperback / softback
by Nicolai Graakjaer
Part of the Routledge Interpretive Marketing Research series
Paperback / softback
- Information
Description
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience.
This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV?
How does music in commercials relate to music ‘outside’ the universe of commercials?
How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:172 pages, 11 Tables, black and white; 3 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:08/06/2018
- Category:
- ISBN:9781138616813
Other Formats
- EPUB from £38.69
- PDF from £38.69
- Hardback from £127.54
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:172 pages, 11 Tables, black and white; 3 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:08/06/2018
- Category:
- ISBN:9781138616813
