Managing Marketing Information (RLE Marketing) PDF
by Nigel Piercy, Martin Evans
Part of the Routledge Library Editions: Marketing series
- Information
Description
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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- Format:PDF
- Pages:242 pages
- Publisher:Taylor & Francis
- Publication Date:15/09/2014
- Category:
- ISBN:9781317645351
Other Formats
- EPUB from £39.59
- Hardback from £125.08
- Paperback / softback from £38.57
Information
-
Download Now
- Format:PDF
- Pages:242 pages
- Publisher:Taylor & Francis
- Publication Date:15/09/2014
- Category:
- ISBN:9781317645351
