Marketing Budgeting (RLE Marketing) : A Political and Organisational Model EPUB
by Nigel Piercy
Part of the Routledge Library Editions: Marketing series
EPUB
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Description
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
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- Format:EPUB
- Pages:542 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/09/2014
- Category:
- ISBN:9781317652762
Other Formats
- Hardback from £156.06
- Paperback / softback from £37.81
- PDF from £26.99
Information
-
Download Now
- Format:EPUB
- Pages:542 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/09/2014
- Category:
- ISBN:9781317652762