Global Business Strategy Paperback / softback
by Nigel (South Bank University) Grimwade, Robin (South Bank University) John, Grazia (South Bank University) Ietto Gillies, Howard (South Bank University) Cox
Paperback / softback
- Information
Description
This major new text looks at the key elements in the operation and strategic development of international firms.
Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:448 pages
- Publisher:Cengage Learning EMEA
- Publication Date:26/12/1996
- Category:
- ISBN:9781861523525
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:448 pages
- Publisher:Cengage Learning EMEA
- Publication Date:26/12/1996
- Category:
- ISBN:9781861523525