Communication Design and Branding : A Multidisciplinary Approach EPUB
Edited by Nuno Martins, Daniel Raposo
Part of the Springer Series in Design and Innovation series
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This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
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- Format:EPUB
- Publisher:Springer Nature Switzerland
- Publication Date:30/08/2023
- Category:
- ISBN:9783031353857
Information
-
Download Now
- Format:EPUB
- Publisher:Springer Nature Switzerland
- Publication Date:30/08/2023
- Category:
- ISBN:9783031353857