Communication Design and Branding : A Multidisciplinary Approach Hardback
Edited by Nuno Martins, Daniel Raposo
Part of the Springer Series in Design and Innovation series
Hardback
- Information
Description
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.
Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:362 pages, 120 Illustrations, color; 24 Illustrations, black and white; XII, 362 p. 144 illus., 120
- Publisher:Springer International Publishing AG
- Publication Date:31/08/2023
- Category:
- ISBN:9783031353840
£139.99
£96.42
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:362 pages, 120 Illustrations, color; 24 Illustrations, black and white; XII, 362 p. 144 illus., 120
- Publisher:Springer International Publishing AG
- Publication Date:31/08/2023
- Category:
- ISBN:9783031353840
