Marketing Paperback / softback
by O. C. (Auburn University) Ferrell, William (Texas A&M University) Pride
Paperback / softback
- Information
Description
Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today?s competitive business environment.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:792 pages
- Publisher:Cengage Learning, Inc
- Publication Date:24/01/2024
- Category:
- ISBN:9780357984260
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:792 pages
- Publisher:Cengage Learning, Inc
- Publication Date:24/01/2024
- Category:
- ISBN:9780357984260