Integrated Brand Marketing and Measuring Returns PDF
Edited by P. Kitchen
- Information
Description
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.
This book explores this criteria.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/07/2010
- Category:
- ISBN:9780230297340
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/07/2010
- Category:
- ISBN:9780230297340