Integrated Brand Marketing and Measuring Returns Hardback
Edited by P. Kitchen
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.
This book explores this criteria.
- Format: Hardback
- Pages: 181 pages, XVIII, 181 p.
- Publisher: Palgrave Macmillan
- Publication Date: 07/07/2010
- Category: Sales & marketing management
- ISBN: 9780230577343