The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan PDF
Edited by P. Kitchen
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Description
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers.
However, there are some misgivings about marketing in the 21st century.
This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:16/04/2013
- Category:
- ISBN:9781137322630
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:16/04/2013
- Category:
- ISBN:9781137322630