Strategy and the Business Landscape Paperback / softback
by Pankaj Ghemawat
Paperback / softback
- Information
Description
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:192 pages
- Publisher:Pearson Education (US)
- Publication Date:27/08/2009
- Category:
- ISBN:9780136015550
Information
-
Unavailable
- Format:Paperback / softback
- Pages:192 pages
- Publisher:Pearson Education (US)
- Publication Date:27/08/2009
- Category:
- ISBN:9780136015550