A Practical Introduction to Mixed Methods for Business and Management PDF
by Pat (Western Sydney University, Australia) Bazeley
- Information
Description
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study.
Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
Information
-
Download Now
- Format:PDF
- Pages:136 pages
- Publisher:Sage Publications Ltd
- Publication Date:05/11/2018
- Category:
- ISBN:9781526462923
Information
-
Download Now
- Format:PDF
- Pages:136 pages
- Publisher:Sage Publications Ltd
- Publication Date:05/11/2018
- Category:
- ISBN:9781526462923