Membership Marketing in the Digital Age : A Handbook for Museums and Libraries Paperback / softback
by Patricia Rich, Dana S. Hines, Rosie Siemer
Part of the American Association for State and Local History series
Paperback / softback
- Information
Description
Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions.
The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age.
Benchmarking, best practices and realistic outcomes are presented.
Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:*Member acquisition*Membership planning and projections*Membership retention and renewals*Membership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country.
Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:446 pages
- Publisher:Rowman & Littlefield
- Publication Date:03/12/2015
- Category:
- ISBN:9781442259812
Other Formats
- Hardback from £68.60
- EPUB from £38.70
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:446 pages
- Publisher:Rowman & Littlefield
- Publication Date:03/12/2015
- Category:
- ISBN:9781442259812