Ethical Marketing Paperback / softback
by Patrick Murphy, Gene Laczniak, Norman Bowie, Thomas Klein
Paperback / softback
- Information
Description
For Marketing and Business Ethics courses in business or philosophy departments.
This text explores ethical issues facing marketing practitioners.
It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations.
Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Pearson Education (US)
- Publication Date:14/06/2005
- Category:
- ISBN:9780131848146
Information
-
Unavailable
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Pearson Education (US)
- Publication Date:14/06/2005
- Category:
- ISBN:9780131848146