Global Strategy PDF
by Peng
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Description
The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.
This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.
A conversational style emphasizes the story behind the stories, while encouraging discussion.
Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.
You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).
Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.
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- Format:PDF
- Publisher:Cengage Learning
- Publication Date:09/07/2018
- Category:
- ISBN:9781337655712
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Information
-
Download Now
- Format:PDF
- Publisher:Cengage Learning
- Publication Date:09/07/2018
- Category:
- ISBN:9781337655712