Innovation Management : Context, Strategies, Systems And Processes PDF
by Pervaiz Ahmed, Charlie Shepherd
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Description
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
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- Format:PDF
- Publisher:Pearson Education
- Publication Date:02/11/2012
- Category:
- ISBN:9780273746058
Other Formats
- Paperback / softback from £62.65
Information
-
Download Now
- Format:PDF
- Publisher:Pearson Education
- Publication Date:02/11/2012
- Category:
- ISBN:9780273746058