Communicating Strategy, Hardback Book

Communicating Strategy Hardback

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If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it?

Research suggests only 5% of the people in an organization understand its strategy.

If that is true for your organization, whose strategy are the other 95% implementing?

Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.

It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

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