Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century PDF
by Philip J. Kitchen, Don E. Schultz
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Description
Corporate communications are now hugely important in the success of companies and organisations.
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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- Format:PDF
- Pages:432 pages
- Publisher:Palgrave Macmillan
- Publication Date:04/09/2001
- Category:
- ISBN:9780230554580
Other Formats
- Paperback / softback from £33.84
Information
-
Download Now
- Format:PDF
- Pages:432 pages
- Publisher:Palgrave Macmillan
- Publication Date:04/09/2001
- Category:
- ISBN:9780230554580