BSS FAQs On Marketing EPUB
by Philip Kotler
EPUB
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FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format.
The author draws on the thousands of questions he has been asked over the years, such as: ¢ What are the biggest challenges marketers face today?¢ What skills do marketing managers need to be successful?¢ What metrics can companies use to judge marketing performance?¢ How are globalization and new technology affecting the role of marketing?¢ What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a marketing genius.
The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
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- Format:EPUB
- Pages:192 pages
- Publisher:MarshallCavendish
- Publication Date:01/07/2012
- ISBN:9789814408684
Information
-
Download Now
- Format:EPUB
- Pages:192 pages
- Publisher:MarshallCavendish
- Publication Date:01/07/2012
- ISBN:9789814408684