Framework for Marketing Management : Integrated PharmaSim Simulation Experience Paperback
by Philip Kotler, Kevin Lane Keller, Interpretive Simulations
Paperback
- Information
Description
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
Information
-
Unavailable
- Format:Paperback
- Pages:432 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:25/08/2008
- Category:
- ISBN:9780136083443
Information
-
Unavailable
- Format:Paperback
- Pages:432 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:25/08/2008
- Category:
- ISBN:9780136083443