Principles of Marketing, EPUB eBook

Principles of Marketing EPUB

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Features of Pearson eText for the 8th Edition

Master today's key marketing concepts and create vibrant, interactive communities of consumers.

Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.

Extend learning beyond the classroom with Pearson eText - an easy-to-use digital textbook.
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