International Luxury Brand Strategy Paperback / softback
by Pierre Xiao Lu
Paperback / softback
- Information
Description
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions.
It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France.
The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time.
From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:242 pages, 15 Tables, black and white; 20 Line drawings, black and white; 32 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:22/11/2021
- Category:
- ISBN:9781138614840
Other Formats
- PDF from £34.19
- EPUB from £34.19
- Hardback from £109.16
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:242 pages, 15 Tables, black and white; 20 Line drawings, black and white; 32 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:22/11/2021
- Category:
- ISBN:9781138614840