Humanistic Marketing PDF
Edited by R. Varey, M. Pirson
Part of the Humanism in Business Series series
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Description
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing.
The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:19/11/2013
- Category:
- ISBN:9781137353290
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:19/11/2013
- Category:
- ISBN:9781137353290
