ABSOLUT BOOK. : THE ABSOLUT VODKA ADVERTISING STORY, EPUB eBook

ABSOLUT BOOK. : THE ABSOLUT VODKA ADVERTISING STORY EPUB

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ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time.

It is the story of the advertising campaign's origins, development and amazing success.

The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN).

The book is written by one of hte brand's chief architects at the advertising agency.

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