Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management EPUB
by Rajagopal
EPUB
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Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures.
Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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- Format:EPUB
- Pages:196 pages
- Publisher:Business Expert Press
- Publication Date:25/02/2018
- Category:
- ISBN:9781947441156
Information
-
Download Now
- Format:EPUB
- Pages:196 pages
- Publisher:Business Expert Press
- Publication Date:25/02/2018
- Category:
- ISBN:9781947441156