Narrative Advertising Models and Conceptualization in the Digital Age PDF
Edited by Recep Yilmaz
Part of the Advances in Marketing, Customer Relationship Management, and E-Services series
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Description
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies.
Through digital media, new forms of advertisement creativity can be explored.
Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising.
Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
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Download Now
- Format:PDF
- Pages:360 pages
- Publisher:IGI Global
- Publication Date:01/02/2017
- Category:
- ISBN:9781522523741
Information
-
Download Now
- Format:PDF
- Pages:360 pages
- Publisher:IGI Global
- Publication Date:01/02/2017
- Category:
- ISBN:9781522523741