Microeconomics for Managers : Principles and Applications Hardback
by Richard B. (University of California, Irvine) McKenzie, D. Eric (Indiana University Southeast) Schansberg, Dwight R. (University of Georgia) Lee
Hardback
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Description
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making.
It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm).
There are plentiful real-life scenarios and provocative examples in each chapter.
Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics.
Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:566 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:28/03/2024
- Category:
- ISBN:9781009354783
£115.00
£93.09
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:566 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:28/03/2024
- Category:
- ISBN:9781009354783