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Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that is still too limiting when seeking a competitive advantage in today's marketplace.
We need to break organizational boundaries to gain greater knowledge. In Smarter Together, Coupa software CEO Rob Bernshteyn explores how software can improve business through the use of fully sanitized, anonymized, and normalized data provided by every member of a community.
Never before have members of a community been able to instantly aggregate and exchange valuable intelligence worldwide.
Their data is the answer to the question of where companies can find additional information to drive value. As Bernshteyn outlines, the prescriptive insights gleaned for massive community data stores can help individual customers benchmark themselves, uncover opportunities for improvement, and overcome blind spots to improve outcomes for businesses in every industry. This book is designed to help C-suite executives and managers at every level, in any industry, looking to: - Increase the agility of their businesses - Figure out why they're not advancing within their market - Create effective benchmarks for growth - Gain more actionable insights into their category
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