Marketing Destinations and Venues for Conferences, Conventions and Business Events Hardback
by Rob Davidson, Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University, UK) Rogers, Rob (MICE Knowledge, UK) Davidson, Tony Rogers
Part of the Events Management series
Hardback
- Information
Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Information
-
Unavailable
- Format:Hardback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/10/2015
- Category:
- ISBN:9781138129269
Other Formats
- Paperback / softback from £52.10
- EPUB from £55.79
- PDF from £55.79
- Hardback from £132.17
Information
-
Unavailable
- Format:Hardback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/10/2015
- Category:
- ISBN:9781138129269
