New Product Development : Managing and Forecasting for Strategic Success, Paperback / softback Book

New Product Development : Managing and Forecasting for Strategic Success Paperback / softback

Paperback / softback

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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product.

Covers new consumer and industrial products, the latest services and technologies.

Contains a slew of examples and case studies to illustrate concepts.

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£45.00

£28.73

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