New Product Development : Managing and Forecasting for Strategic Success Paperback / softback
by Robert J. Thomas
Paperback / softback
- Information
Description
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product.
Covers new consumer and industrial products, the latest services and technologies.
Contains a slew of examples and case studies to illustrate concepts.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:19/11/1993
- Category:
- ISBN:9780471572268
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:19/11/1993
- Category:
- ISBN:9780471572268