Contemporary Strategy Analysis 9E Text Only Paperback
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
- Format: Paperback
- Pages: 480 pages
- Publisher: John Wiley & Sons Inc
- Publication Date: 11/12/2015
- Category: Business strategy
- ISBN: 9781119120834