Contemporary Strategy Analysis 9E Text Only, Paperback Book

Contemporary Strategy Analysis 9E Text Only Paperback

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Description

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

Information

  • Format: Paperback
  • Pages: 480 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781119120834

£49.99

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