Integrated Marketing Communication : Creative Strategy from Idea to Implementation, Hardback Book

Integrated Marketing Communication : Creative Strategy from Idea to Implementation Hardback

Hardback

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This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats.

The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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