Promotional Marketing Paperback / softback
by Roddy Mullin
Paperback / softback
- Information
Description
In today’s connected world, promotion is fundamental to everything we do to drive business.
This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing.
This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after.
The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers).
Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail.
It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday!
It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:312 pages, 11 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an
- Publisher:Taylor & Francis Inc
- Publication Date:17/05/2018
- Category:
- ISBN:9780815359951
Other Formats
- EPUB from £29.69
- PDF from £29.69
- Hardback from £109.16
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:312 pages, 11 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an
- Publisher:Taylor & Francis Inc
- Publication Date:17/05/2018
- Category:
- ISBN:9780815359951